Catapulted Nutrasweet, for GD Searle
Company, to a Billion-dollar brand through decisive consultation
leading to effective high value pricing and protected market share
strategies
Led, for M&M Mars, the market niche
definition of Twix Sweet Snack, a successful brand between candy
bars and salty snacks.
Developed, for Pet/Pillsbury Company, a product
line redesign for national expansion from a regional market for
Old El Paso creating leading brand in category.
Directed a global portfolio assessment
for Best Foods, recommending focus on specific Brands/Ingredients
and divestiture of traditional commodity starch base.
